BrandScience is a consulting agency providing services in marketing research, strategic planning and evaluation of the return on marketing investments.
The agency’s core services are:
- Marketing investment effectiveness and optimization analysis (ROI)
- Strategic recommendations on the volume and distribution of advertising budget aimed at optimally meeting communication and business goals (market share, sales, brand awareness and others)
- Advertising campaigns effectiveness evaluation
- Marketing and communication strategy development
- Marketing research (U&A, BHT, pre- & post-tests, etc.)
BrandScience was founded in 1999 in the UK and is represented in Denmark, Germany, France, Turkey, Australia, the US and in Latin America.
Some of the international clients of BrandScience include: Citibank, Bank of America, Vodafone, BT, Norwich Union, LaSalle Bank, McDonald’s, Carlsberg, Sara Lee, Sony, Kodak, MasterFoods, Kraft and many others.